Invite-only release workspace for independent music

Your music stays yours.We make it valuable.

You do not have to sell your rights to get funding, a team and a real chance. Everything you create stays in a vault that remains yours—and we turn it into an asset capital can finance.

From compromise to a release you control.

Artist path comparison

How it works today for an artist

  • Either sign with a label and give up your masters, or do everything alone.
  • Advances that leave you in debt even if the song underperforms.
  • No real access to radio, playlists, press or serious capital.
  • No one can prove your value in numbers capital trusts.
  • Your work stays locked—you cannot license or finance it easily.

How it works with Self-Label

  • You keep your masters and publishing—we only make them liquid.
  • Non-recourse advance: if the song underperforms, you do not owe the difference.Target model
  • A scaling team grows the value of your music for a share of the upside.
  • A score proves your value in numbers—the language capital trusts.Target model
  • Your rights become licensable and financeable in one click, always with your signature.
01Your work stays privateNothing is published automatically.
02Terms before workRights and ownership changes require explicit consent.
03Guided accessEvery pilot account starts from an invitation and verified role.

A path matched to your signal

We start where you are.

You do not get the same thing as everyone else. See where your music is and receive exactly what comes next—nothing extra.

IF YOU ARE JUST STARTING

Enter & measure

Spark · Forge
  • Put the first clean song in your vault
  • Receive your first score
  • Become visible to A&Rs and scouts
  • Free—clarity only, no risk

IF YOU HAVE REAL SIGNAL

Build & raise capital

Forge · Ascent
  • Fund the master from the advance pool
  • Assemble your asset basket
  • Score-priced non-recourse advance
  • Live cap table—see who owns what

IF YOU HAVE AN EARNING CATALOG

Lift & scale

Proof stage
  • A scaling team for your basket
  • Your basket is pooled for capital
  • Your catalog becomes a regional asset
  • Join the RO · BG · GR · TR story

The SelfLabel white-paper proposition

Once you go Self-Label, you'll never need another label.

Music's rights are its most valuable, most durable and least financeable asset. SelfLabel is building the infrastructure that can make them liquid—turning creators into owners and their work into an asset class capital can understand.

01

Money

Creators can earn from a catalog, yet still struggle to raise transparent capital against it.

02

Rights

Master, publishing, sync, live and neighboring-rights income sit in separate records that are hard to verify together.

03

Alignment

The people who create value are often paid once, while their contribution and long-term upside disappear from the record.

Read the full white paper →

Explore the complete Vault, Score, Basket and Team thesis, with the target model clearly separated from today's pilot.

Four pillars, one asset path

Vault. Score. Basket. Team.

The white paper describes the complete economic model. The status on each pillar separates what the controlled pilot supports today from the regulated infrastructure still being built.

01Pilot layer

Vault

Clean, consented rights stay connected to the music without forcing an ownership transfer.

Today: scoped grants, participants, versions, consent and delivery evidence stay on one release record.

Next: registry, society and audio-fingerprint verification.

OwnershipConsentEvidence
02Target model

Score

A Creative Credit Score is designed to make verified creative and commercial signal easier to compare.

Model: creator, title and basket views using demand, fan depth, authorship, revenue mix and market reach.

Not live yet: scoring requires verified data sources, calibration and auditable methodology.

300–850Verified inputsExplainable
03Target model

Basket

A creator chooses a time-bound bundle of rights and revenues instead of selling the whole catalog.

Model: masters, publishing, sync, selected live income, image rights, brand work and merchandise can be scoped together.

Not live yet: valuation, underwriting, capital and settlement require regulated partners and KYC/KYB controls.

Time-boundDiversifiedCreator-controlled
04Pilot layer

Team

Artists choose operating partners whose role, terms, milestones and contribution remain visible.

Today: invite known collaborators or use reviewed matching, then connect work to a Deal Stack and audit timeline.

Next: verified attribution and consented upside tied to measurable value creation.

Opt-inScoped termsAttribution

Ten perspectives on the same release

Choose the work you bring to the release.

SelfLabel keeps one shared release record, then gives each participant the context, terms, evidence and decisions their work requires.

From demo to decision · For artists

Build the release without giving away the release.

Find trusted people, compare clear prices and percentages, collect useful feedback, protect authorship and keep every release decision in one place.

Complete the artist survey · 6–8 min

Book a team and paid guidance

Compare rooms, producers and specialists, then add a scoped A&R or mentor session when the release needs direction.

Compare cash and percentage deals

See producer cash, master-point and hybrid options with caps, publishing boundaries, consent and version history.

Protect the creative record

Keep demos, versions, scoped rights grants and authorship evidence attached to the song.

Buy feedback with a real SLA

Route blind reviews, enforce listening time and receive structured or video feedback.

Use one industry inbox

Accept, counter or decline structured offers without losing the message and audit trail.

See a directional release outlook

Bring streaming, campaign, live and commercial signals into a forecast with visible uncertainty.

04Singer-songwritersProtect the song from voice memo to stage.Record authorship and splits, compare producer and writing-session terms, organize live costs and find a verified stage team.Song splitsLive dealsSyncWorkflow example coming soon
05ManagersRun the roster from one accountable workspace.Coordinate teams, investments, scouting signals, networks and project decisions without losing the artist-level context.RostersInvestmentScoutingWorkflow example coming soon
06Publishing & syncMove rights-ready songs from brief to license.See ownership, one-stop status, splits, stems and human-creation evidence before a song reaches a placement decision.RightsBriefsPlacementsWorkflow example coming soon
07Talent scoutsTurn early discovery into a measurable record.Timestamp discoveries, route artists to the right organizations and build credibility from accurate, useful calls over time.DiscoveryAttributionEar ScoreWorkflow example coming soon
08Independent labelsTreat the catalog as an active portfolio.Read catalog signals, assemble project teams, scope rights and track investment decisions without surrendering ownership.CatalogProject teamsRightsWorkflow example coming soon
09Video professionalsScope the production before the first frame.Define the brief, shoot day, overtime, equipment, crew, delivery and verified credit before production risk compounds.BriefShoot scopeCreditsWorkflow example coming soon
10PhotographersMake usage, retouching and attribution explicit.Set the session scope, studio and equipment needs, usage license, selection process and credit before the images travel.LicensingRetouchingAttributionWorkflow example coming soon

A guided start, not an empty dashboard

Your context arrives before your first task.

Pilot access starts with a private invitation. If you completed a questionnaire, you confirm that context yourself. SelfLabel then opens the right role, release and next action—with a real operator available when the workflow needs a human.

  1. 01

    Private invite

    An operator sends an email-bound link for one verified role and, when relevant, one release.

  2. 02

    Confirm context

    You review the survey starting point before it becomes part of your private workspace.

  3. 03

    Shape the setup

    Artists, professionals, listeners and brands answer only the role-specific questions they need.

  4. 04

    Open Today

    The workspace converts that context into deadlines, decisions, missing rights and the next useful action.

Your survey is not published automatically.It stays private, is linked only to the matching signed-in email, and can be corrected during setup.

The shared operating layer

Six systems. One release record.

Each role gets a different home, but organizations, deals, submissions, credits, conversations and evidence resolve to the same song.

01

Organizations

Owners, operators, finance, A&R and contributors work inside isolated organization spaces.

02

Deal Stack

Cash, percentages, rights, milestones, calendar holds, consent and versions share one agreement.

03

Submission engine

Products, blind routing, listening requirements, structured feedback, SLAs, credits and credibility.

04

Arcade & media ladders

Blind cohorts, anti-collusion controls, Ear Score, aggregation and radio-readiness insights.

05

Credits & organization billing

Subscriptions, included credits, top-ups and organization reporting—with purchased and earned balances separated.

06

One audit timeline

Messages, decisions, notifications and delivery evidence stay attached to the same song and deal.

One end-to-end flow

Evidence before risk. Terms before work. Results after delivery.

  1. 01Enter

    Upload the song and declare who can see it.

  2. 02Qualify

    Add readiness, audience and professional signals.

  3. 03Agree

    Build the team, terms, rights and milestones.

  4. 04Deliver

    Keep reservations, files and requirements together.

  5. 05Learn

    Collect structured feedback and cohort evidence.

  6. 06Report

    Return decisions, outcomes and next steps to every role.

Clear product boundaries

Trust starts with clear expectations.

01

No airplay promise

Feedback, Ear Score and radio-readiness are decision-support signals. Editorial decisions stay editorial.

02

No public payout promise

Deal terms and credits can be recorded. Public settlement requires KYC/KYB, refunds, tax and reconciliation.

03

No false certainty

Forecasts are directional tools with visible assumptions and error—not guaranteed future income.

04

No hidden ownership transfer

Rights grants must be scoped, versioned and accepted. The artist keeps ownership unless the agreement explicitly says otherwise.