Invite-only release workspace for independent music
Your music stays yours.We make it valuable.
You do not have to sell your rights to get funding, a team and a real chance. Everything you create stays in a vault that remains yours—and we turn it into an asset capital can finance.
Either sign with a label and give up your masters, or do everything alone.
Advances that leave you in debt even if the song underperforms.
No real access to radio, playlists, press or serious capital.
No one can prove your value in numbers capital trusts.
Your work stays locked—you cannot license or finance it easily.
How it works with Self-Label
You keep your masters and publishing—we only make them liquid.
Non-recourse advance: if the song underperforms, you do not owe the difference.Target model
A scaling team grows the value of your music for a share of the upside.
A score proves your value in numbers—the language capital trusts.Target model
Your rights become licensable and financeable in one click, always with your signature.
01Your work stays privateNothing is published automatically.
02Terms before workRights and ownership changes require explicit consent.
03Guided accessEvery pilot account starts from an invitation and verified role.
A path matched to your signal
We start where you are.
You do not get the same thing as everyone else. See where your music is and receive exactly what comes next—nothing extra.
IF YOU ARE JUST STARTING
Enter & measure
Spark · Forge
Put the first clean song in your vault
Receive your first score
Become visible to A&Rs and scouts
Free—clarity only, no risk
IF YOU HAVE REAL SIGNAL
Build & raise capital
Forge · Ascent
Fund the master from the advance pool
Assemble your asset basket
Score-priced non-recourse advance
Live cap table—see who owns what
IF YOU HAVE AN EARNING CATALOG
Lift & scale
Proof stage
A scaling team for your basket
Your basket is pooled for capital
Your catalog becomes a regional asset
Join the RO · BG · GR · TR story
The SelfLabel white-paper proposition
Once you go Self-Label, you'll never need another label.
Music's rights are its most valuable, most durable and least financeable asset. SelfLabel is building the infrastructure that can make them liquid—turning creators into owners and their work into an asset class capital can understand.
01
Money
Creators can earn from a catalog, yet still struggle to raise transparent capital against it.
02
Rights
Master, publishing, sync, live and neighboring-rights income sit in separate records that are hard to verify together.
03
Alignment
The people who create value are often paid once, while their contribution and long-term upside disappear from the record.
Explore the complete Vault, Score, Basket and Team thesis, with the target model clearly separated from today's pilot.
Four pillars, one asset path
Vault. Score. Basket. Team.
The white paper describes the complete economic model. The status on each pillar separates what the controlled pilot supports today from the regulated infrastructure still being built.
01Pilot layer
Vault
Clean, consented rights stay connected to the music without forcing an ownership transfer.
Today: scoped grants, participants, versions, consent and delivery evidence stay on one release record.
Next: registry, society and audio-fingerprint verification.
OwnershipConsentEvidence
02Target model
Score
A Creative Credit Score is designed to make verified creative and commercial signal easier to compare.
Model: creator, title and basket views using demand, fan depth, authorship, revenue mix and market reach.
Not live yet: scoring requires verified data sources, calibration and auditable methodology.
300–850Verified inputsExplainable
03Target model
Basket
A creator chooses a time-bound bundle of rights and revenues instead of selling the whole catalog.
Model: masters, publishing, sync, selected live income, image rights, brand work and merchandise can be scoped together.
Not live yet: valuation, underwriting, capital and settlement require regulated partners and KYC/KYB controls.
Compare rooms, producers and specialists, then add a scoped A&R or mentor session when the release needs direction.
Compare cash and percentage deals
See producer cash, master-point and hybrid options with caps, publishing boundaries, consent and version history.
Protect the creative record
Keep demos, versions, scoped rights grants and authorship evidence attached to the song.
Buy feedback with a real SLA
Route blind reviews, enforce listening time and receive structured or video feedback.
Use one industry inbox
Accept, counter or decline structured offers without losing the message and audit trail.
See a directional release outlook
Bring streaming, campaign, live and commercial signals into a forecast with visible uncertainty.
04Singer-songwritersSoonProtect the song from voice memo to stage.Record authorship and splits, compare producer and writing-session terms, organize live costs and find a verified stage team.Song splitsLive dealsSyncWorkflow example coming soon05ManagersSoonRun the roster from one accountable workspace.Coordinate teams, investments, scouting signals, networks and project decisions without losing the artist-level context.RostersInvestmentScoutingWorkflow example coming soon06Publishing & syncSoonMove rights-ready songs from brief to license.See ownership, one-stop status, splits, stems and human-creation evidence before a song reaches a placement decision.RightsBriefsPlacementsWorkflow example coming soon07Talent scoutsSoonTurn early discovery into a measurable record.Timestamp discoveries, route artists to the right organizations and build credibility from accurate, useful calls over time.DiscoveryAttributionEar ScoreWorkflow example coming soon08Independent labelsSoonTreat the catalog as an active portfolio.Read catalog signals, assemble project teams, scope rights and track investment decisions without surrendering ownership.CatalogProject teamsRightsWorkflow example coming soon09Video professionalsSoonScope the production before the first frame.Define the brief, shoot day, overtime, equipment, crew, delivery and verified credit before production risk compounds.BriefShoot scopeCreditsWorkflow example coming soon10PhotographersSoonMake usage, retouching and attribution explicit.Set the session scope, studio and equipment needs, usage license, selection process and credit before the images travel.LicensingRetouchingAttributionWorkflow example coming soon
A guided start, not an empty dashboard
Your context arrives before your first task.
Pilot access starts with a private invitation. If you completed a questionnaire, you confirm that context yourself. SelfLabel then opens the right role, release and next action—with a real operator available when the workflow needs a human.
01
Private invite
An operator sends an email-bound link for one verified role and, when relevant, one release.
02
Confirm context
You review the survey starting point before it becomes part of your private workspace.
03
Shape the setup
Artists, professionals, listeners and brands answer only the role-specific questions they need.
04
Open Today
The workspace converts that context into deadlines, decisions, missing rights and the next useful action.
Your survey is not published automatically.It stays private, is linked only to the matching signed-in email, and can be corrected during setup.
The shared operating layer
Six systems. One release record.
Each role gets a different home, but organizations, deals, submissions, credits, conversations and evidence resolve to the same song.
01
Organizations
Owners, operators, finance, A&R and contributors work inside isolated organization spaces.
02
Deal Stack
Cash, percentages, rights, milestones, calendar holds, consent and versions share one agreement.